When K 2016 came to an end, Messe Düsseldorf was able to announce a new exhibitor and visitor record. A further clear increase was recorded in visitor numbers from abroad, and especially from Asia. More specifically, the number of professional visitors over the eight days of the fair rose from 218,000 (2013) to 236,000.
In this positive environment, HASCO was able to attract and also delight a large number of visitors with a trade fair concept that was geared to customer benefit. Compared with K 2013, 31% more visitors came to the stand for information. HASCO configured its stand to reflect its brand philosophy throughout and, for the first time, consistently communicated its brand values on the stand through impressive moving images and a range of advertising media. Visitors were thus able to experience Enabling with System live.
On each of the days, HASCO sales employees presented the new HASCO portal, with the many possibilities it offers, on an impressive central LED screen. In their live presentation, they put together a mould from all its individual components. The HASCO employees explained the practicalities of the ordering process, the use of existing data and how to handle parts lists or export CAD data. Further highlights included the large number of HASCO product innovations and additions to the company's product range plus the new HASCO specification that was recently introduced in order to simplify mouldmaking.
The eight intensive days at K certainly left the highly motivated HASCO team both happy and satisfied. Numerous intensive talks with existing customers and many new contacts with potential customers from all over the world produced an extremely positive outcome to K 2016. At the end of the fair, HASCO expressed its special thanks to the many visitors and customers who enabled its successful participation. Particular mention was made of the visitors' readiness and openness to discuss new options, specific applications and solutions, and also further simplifications with HASCO and to take up the ideas that HASCO put forward.
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